Safest for you and the planet.
Global GreenTag’s Beauty & Personal Product Certification empowers consumers and procurement professionals to choose only the safest, most planet-friendly products, based on full disclosure of all ingredients.
Wear your eco credentials with pride. Adopt GreenTag today.
What is green beauty?
True beauty is beauty you can believe in.
It’s sad but true that nasty chemicals lurk in the everyday products we buy. For many cosmetics brands, health and beauty are only skin deep. They can take a powerful toxin like say, acetone, add in a dash of a natural product like aloe vera, then attach a green label and sell it as “natural nail polish remover”.
But true beauty goes deeper – and so does GreenTag’s rigorous six-step certification regime. Beauty is the sure knowledge you’re truly treating yourself to the best and healthiest.
One label to tell it all.
GreenTag is the most efficient and risk free way to understand just how healthy and ecologically friendly any product is. GreenTag products are healthy, GMO free and use no or only Certified Sustainable Palm Oil . Our comprehensive, simple-to-use eco labelling shows at a glance which products have the highest environmental performance, and we individually score each criteria so you can see how it performs in the issues that matter most to you.
If it doesn’t meet our standards, you probably shouldn’t let it anywhere near you.
You can trust that a GreenTag certified product is safe for your whole family, even the most sensitive and precious.
To understand in more detail how it works and what it means, see the Knowledge Section
Meet Carolyn, film maker, mother of three:
“The most important thing in the world to me is the health of my children and protecting their future. Global GreenTag is like my very own personal shopping assistant. It helps me know which products are ethical and safe.”
Here are just a few of the ways GreenTag helps Carolyn:
1. Toxin & Cruelty Free
We do the science so Carolyn doesn’t have to. Every ingredient is assessed to protect her from false claims and ensure none are animal tested.
2. Ethical Palm Oil
Our rigorous certification process goes right to the source to make sure Carolyn’s beauty products aren’t costing precious habitat and endangering animals.
3. No to sweatshops
We’ve globalised human rights by ensuring the workers who make the products Carolyn uses are healthy, safe and happy adults.
Our manufacturers are
the heroes of this story.
The market for ethically produced, healthy and sustainable products is growing at a record pace. That’s good news. But with big-budget brands desperately trying to capture the “green market” it can be hard for consumers to see through their big-budget advertising and make wise buying choices. Spending precious time poring over lists of ingredients, trying to decipher the maze of numbers and looking for the lurking timebomb in that supposedly “green” product, can start to feel like you need a science degree just to stay safe and ethical in your choices….not any more.
GreenTag has made it easy for manufacturers to show consumers their product is safe, healthy and sustainable at a glance….and for those that want more detail…it’s there and available, in as far ‘down the rabbit-hole’ detail as they want, because GreenTag Personal Product Certification is uniquely based on Whole of Life Cycle Impact Analysis (or LCA for short). This means that every impact of the product, its ingredients, manufacture, packaging, transport and disposal or re-use is quantified and included in the GreenTag Rating, Product Scorecard and LCA.
Choose your level of deep green clean
Platinum
The best of the best, no health impacts or substances of concern at any stage of the life cycle.
Platinum products are GMO free, use only RSPO Certified Sustainable Palm Oil with full disclosure of potential sources, use only legally sourced, sustainably sourced wood and ethical, child and slavery free employment practices. They protect and restore the planet’s biodiversity, are typically ‘climate neutral’ and often ‘climate positive’.
They are world leading products.
Gold
Very healthy in use, contains no substances of very high concern and only ingredients that pose no health impacts in use. Requires systems proven to protect workers and environment in manufacturing if necessary.
Gold products are GMO free, use only RSPO Certified Sustainable Palm Oil (contain no more than 0.1% unidentified potential sources), use only legally sourced, sustainably sourced wood and ethical, child and slavery free employment practices. They protect the planet’s biodiversity, they minimise climate change.
They are excellent products compared to Business as Usual.
Silver
Healthy in use, contains no substances of very high concern, may contain up to 0.5% ingredients of primary concern that have some identified risk. Requires systems proven to protect workers and environment in manufacturing.
Silver products are GMO free, use only RSPO Certified Sustainable Palm Oil (contain no more than 2.5% unidentified potential sources), use only legally sourced, sustainably sourced wood and ethical, child and slavery free employment practices. They protect the planet’s biodiversity, are better than average for climate change.
They are very good products compared to Business as Usual.
Bronze
Considered healthy in use, contains no substances of very high concern, may contain up to 1% ingredients of primary concern that have some identified risks. Requires systems proven to protect workers and environment in manufacturing.
Bronze products are GMO free, use only RSPO Certified Sustainable Palm Oil (contain no more than 5% unidentified potential sources), use only legally sourced wood and ethical, child and slavery free employment practices.
They are good products compared to Business as Usual.