GreenTag’s Cleaning Products certification cuts greenwash right through to the squeak.
The market for ethically produced and sustainable products is growing at a record pace. That’s good news. But with big-budget brands desperately trying to capture the “green market” it can be hard for buyers to see through their big-budget advertising and make wise buying choices.
Spending precious time poring over lists of ingredients, looking for the lurking timebomb in that supposedly “green” product, it can start to feel like you need a science degree just to stay safe and ethical in your choices. GreenTag has made it easy for manufacturers to show consumers and professionals their product is safe and sustainable at a glance.
Don’t expose yourself to substandard products and unverified environmental claims. Trust the GreenTag.
“Vital for your wellbeing
and the health of the planet”
Joanna Immig, National Toxics Network:
“It’s vital for your wellbeing and the health of the planet to choose the cleanest and greenest ingredients in your cleaning and personal care products. Sounds daunting? Thankfully, GreenTag has done all the hard work so you won’t be fooled by false claims or need a biochemistry degree to figure it out. With GreenTag certification you can rest assured that you’ll be supporting genuine green products, safe for you and your family “.
One label to suit all your needs.
GreenTag is the most efficient and simple way to meet your green cleaning and hygiene needs. Our comprehensive, simple-to-use eco labelling based on full disclosure of ingredients shows at a glance which products have the highest health and environmental performance.
If it doesn’t pass our scrutiny, you probably shouldn’t let it anywhere near you.
To understand in more detail how it works and what it means, see the Knowledge Section
Meet Frank,
Hotel Procurement Manager
“When it comes to our hotels, there’s no compromise on cleanliness or environmental standards. We used to spend hundreds of hours per year researching products to make absolutely sure they met our policies and standards. Now there’s only one question we have to ask. Does it have the GreenTag? Then we know we can trust it.”
Here are just a few of the ways GreenTag helps Frank:
1. GreenStar rating
GreenTag’s powerful one-stop certification unlocks industry-leading rating schemes. It’s the fastest and easiest way to meet the requirements for GreenStar®, EarthCheck® and Green Sash.
2. Manage risk
Frank needs to know his products meet key ISO standards and government regulations. GreenTag reviews the science for him, auditing all manufacturer claims thoroughly to protect him from legal action.
3. No toxicity
GreenTag makes it easy for commercial cleaners and building managers to select green products that pass the most rigorous sustainability standards in the world, protecting workers, guests and waterways.
Choose your level of deep green clean
Platinum
The best of the best, no health impacts or substances of concern at any stage of the life cycle.
Platinum products are GMO free, use only RSPO Certified Sustainable Palm Oil with full disclosure of potential sources, use only legally sourced, sustainably sourced wood and ethical, child and slavery free employment practices. They protect and restore the planet’s biodiversity, are typically ‘climate neutral’ and often ‘climate positive’.
They are world leading products.
Gold
Very healthy in use, contains no substances of very high concern and only ingredients that pose no health impacts in use. Requires systems proven to protect workers and environment in manufacturing if necessary.
Gold products are GMO free, use only RSPO Certified Sustainable Palm Oil (contain no more than 0.1% unidentified potential sources), use only legally sourced, sustainably sourced wood and ethical, child and slavery free employment practices. They protect the planet’s biodiversity, they minimise climate change.
They are excellent products compared to Business as Usual.
Silver
Healthy in use, contains no substances of very high concern, may contain up to 0.5% ingredients of primary concern that have some identified risk. Requires systems proven to protect workers and environment in manufacturing.
Silver products are GMO free, use only RSPO Certified Sustainable Palm Oil (contain no more than 2.5% unidentified potential sources), use only legally sourced, sustainably sourced wood and ethical, child and slavery free employment practices. They protect the planet’s biodiversity, are better than average for climate change.
They are very good products compared to Business as Usual.
Bronze
Considered healthy in use, contains no substances of very high concern, may contain up to 1% ingredients of primary concern that have some identified risks. Requires systems proven to protect workers and environment in manufacturing.
Bronze products are GMO free, use only RSPO Certified Sustainable Palm Oil (contain no more than 5% unidentified potential sources), use only legally sourced wood and ethical, child and slavery free employment practices.
They are good products compared to Business as Usual.